How Does Web Design Factor into SEO Ranking?

When it comes to improving your SEO ranking, most novices know that choosing the right keywords, creating good content, and earning high-quality backlinks are essential.

All of these factors provide a good foundation for your SEO strategy. But focusing on these areas alone won’t necessarily be enough to bring your search engine ranking to the first page.

You may be surprised to learn that it’s not only the content on your website that affects SEO but also how the content is displayed. Using SEO friendly website design is essential to improving your rank.

Ready to learn more? Let’s get started.

Domain and Hosting

You may not think of your website domain as part of your web design, but the truth is that your domain name and hosting service serve as a backbone for every other aspect of your site.

When it comes to SEO, it is important that your domain name is relevant to your product. Also, if there are variations or subdomains that relate to your brand, you should purchase these and redirect them to your main page. Otherwise, another business could adopt a similar domain, and thereby direct traffic away from you.

Hosting is also important because it will affect your page loading times. Slow loading pages are a surefire way to send customers running from your site. But a page that loads slowly could also hurt your SEO by making it harder for search engines to crawl.

Indexing and Architecture

Another factor that impacts a search engine’s ability to crawl your website is your website architecture. SEO friendly web design uses a text-based architecture, making it easy for search engines to understand how the website is organized.

For instance, when you perform a Google search for “USA Today,” you will not only get a result for USA Today’s main page but also for the “News,” “Sports,” “Nation,” and “Life” categories. This is because USA Today’s website is effectively indexed, and the search engine is able to recognize these popular categories.

Mobile Friendliness

In the past, people used mobile devices to perform searches as a convenient alternative when a PC wasn’t available. Today, mobile platforms have become the primary tool for searches, with nearly 60% of all queries originating from mobile.

Because of the popularity of mobile search, search engines now prioritize mobile-friendliness when ranking sites. Making sure that your pages are optimized for mobile users can help you receive higher rankings.

Improve Your SEO Ranking Today

With these web design tips in hand, you will soon be able to improve your SEO ranking considerably.

If you’re ready to improve your website’s ranking, contact us today. We’ll work with you to build the responsive web design you need.

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