Responsive web design on mobile phone

5 Ways Responsive Web Design Benefits SEO

In the beginning of the world wide web, search was virtually nonexistent and a webpage was considered incredible if it had even the smallest moving graphic.

Times have changed and, today, it takes much more than graphics to stand out from the competition.

Finding your place in the digital world starts with your website’s design and SEO. That’s right “and,” not “or.” For too long, users have separated web design and SEO but now experts are telling those two it’s finally time to get hitched!

Simply put, you can’t have one without the other.

Our team is guiding you through the 5 ways responsive web design benefits your SEO!

So, step right up and find out how your website can hit a home run.

1. Improve Mobile Usability

It’s no secret that mobile search is taking desktop by storm in all facets, including search engines. In fact, 48 percent of consumers begin a mobile search on a search engine.

Responsive web design makes it easier for the user to navigate your website so they can find what they’ve been looking for.

It’s vital that your website experience is as simple and seamless as possible. When most users lose hope in a website in only a few moments, every second counts.

2. Faster Load Speeds

On the internet, a second passes like an eternity. We’ve all been there ourselves. We’re doing a simple search and a web page takes ages to load. We get frustrated, annoyed, and our thumb usually goes to the top right-hand corner to exit out of the page.

Keep your user’s thumbs from hovering over the exit button with faster load speeds that improve your business.

Google suggests that your website loads in one second or less. Many businesses don’t hit that mark and you can bet that they’re losing out. You can check how fast your web pages are loading by using the Google PageSpeed Insight Tool.

If your site is nowhere near the second-mark, fear not! Responsive web design benefits SEO for a reason. With carefully crafted content, snippets of code, and removing features from your site that cause laggy load times, your website will soar!

3. Do Away with Duplicate Content

No one likes duplicate content. Not your customers, not your employees, and definitely not Google. Reduce duplicate content with responsive web design that segments your mobile site from your desktop site.

If you have a separate mobile site, instead of integrating mobile into your current design, Google is most likely flagging your content as duplicate. When a separate mobile site is created, it’s viewed as an entirely separate entity, hence the duplicate content.

A responsive web design eliminates the need for a separate mobile site without sacrificing ease-of-use or functionality.

4. Reduce Bounce Rate

Pesky load times lead to frustration and, unfortunately, closed pages. When users search on their mobile device, they expect fast answers. If they’re met with loading bars and spinning circles, then you’re usually met with high bounce rates.

Reduce your bounce rate and improve your website traffic with a responsive site that responds to your user’s needs.

5. Improve Search Rankings

Watch your search rankings soar up, up, and up! Responsive web design doesn’t just benefit users, it benefits YOU.

They have questions and you have the answers. Making it easy for mobile users to find you will improve your search rankings.

Your hard work will not go unnoticed.

Google even ranks mobile responsive sites higher than their slower counterparts.

Responsive Web Design Benefits SEO

Our team understands that web design and SEO is a never-ending job. Let us worry about keeping your site in tip-top shape so you can focus on what really matters: your customer.

We offer free SEO consultations in Danbury, Connecticut and beyond. Sign up for your free consultation today and let’s get started!

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