The backbone of the internet is, for better or worse, digital marketing. Your site could be well-designed, but if your SEO isn’t part of that marketing strategy, your site may as well not exist.
After all, it’s SEO that determines where or how, even, your site ranks on Google. And while it may seem like you’re fighting an uphill battle, there are steps you can take to make your site more SEO-friendly.
Ready to get boost those results? Read on for some great, professional SEO habits you should start using today.
Perform Regular Professional SEO Check-Ups On Your Site
Creating a website isn’t exactly a set-it-and-forget-it type deal. Sure, it’s great that your site is live, but your work is far from done. From DDoS attacks to simple typos, it’s important that you regularly look in to see how your site is doing.
Once a month or so, use Google Search Console to see how your site is doing. Now, there are a few reasons you’ll want to make GSC part of your SEO tool belt.
First and foremost, it’s absolutely free to use. That’s right, this fantastic tool is currently at your disposal for nothing!
And while free is great, you’re likely wondering what GSC actually does. In short, it gives you an overall view of how your site is ranking.
You can pull info on things like your site’s search appearance, index position, and even errors. It’s a bit complex, so take some time to get a feel for how it works. It may be time-consuming initially, but it’ll more than pay off in the end.
Read Professional SEO News
While Google is happy to give you all of the tools you need to succeed, it comes with a pretty major caveat. SEO algorithms change, as do smaller, individual elements within the algorithm. These changes occur pretty often, in fact.
In 2017, for example, updates like Hawk and Fred have caused a lot of worry amongst SEO pros by altering the landscape of local results.
But you have a way to stay ahead of the curve.
Sit down a few times a week and find a blog or news site you trust and just read. See what’s changing and learn new tips for planning effective content. These blogs are like having your own personal SEO insider, and their info is an invaluable asset.
Always Think Of Your End User
Finally, let’s address perhaps the most important element of the SEO equation: the end user. Whether you’re running a blog, a business site, or an e-commerce store, everything should be for the end user.
And you don’t have to take our word for it. Usability and a great UX are two things that Google values. Generally speaking, the more user-friendly your site is, the better your SERP will look at the end of the day.
Whether it’s writing new content or redesigning your site, always create with them in mind.
It’s near impossible to become a professional SEO expert overnight. But keep these tips in mind and you’ll have a far greater advantage than your competitors.
Keep your site looking great, know what’s coming, and always create with your user in mind.
And don’t forget that you don’t have to do it alone. We’re here to help. With great services like SEO, content writing, and even web hosting, let us help you make a great site. Get in touch today!