By now, you’re probably aware that SEO is one of the most important tools a business has. In fact, when used effectively, SEO can boost engagement by 2,000% and even increase revenue by up to 40%. Those huge numbers can’t be ignored!
Even if you have the perfect SEO plan, there may be some hidden benefits that you haven’t stopped to consider. After all, it’s pretty easy to get caught up in the nitty-gritty details of coming up with a plan.
Don’t let yourself miss out on some of these hidden benefits of SEO! Read on to learn what you may be missing out on and how to take advantage.
The Hidden Benefits of SEO That You Missed
1. You Can Take Advantage of Hidden Ranks
If you’re looking to solely boost your traffic, here’s the tip for you.
One of the foremost elements of an SEO campaign revolves around the selection of keywords. These are words or phrases that are relevant to your content and business.
The idea is to use these keywords throughout your website as much as possible to boost your SERP. However, you’re facing some stiff competition since everyone is taking a similar approach.
One of the best benefits of SEO is that there are “hidden” ranks that often go unnoticed. These ranks aren’t as much hidden as they are ignored.
Think of these as keywords that still rank within the top 100 but hover around the top of the list. Your business can use this to your advantage. Use a keyword research tool and use some of these hidden keywords in your content.
2. SEO Can Make You an Authority
Aside from keywords, the biggest way to increase your SEO ranking is through linking. Both internal linking and back linking serve important purposes, but most companies only focus on the former.
However, just as you link to other websites, others may link to you. And when they do, this boosts your web traffic and overall SEO ranking.
All you have to do is create content that links out to other websites. Soon enough, you’ll be considered an authority!
3. SEO Boosts Brand Awareness
Of course, the better your SEO strategy the stronger your brand awareness will become. Google’s algorithm tailors a user’s search to their geographic area. This means that you’ll want to take advantage of local SEO.
Even if you just sign up for a My Business page, you’ll boost your local SEO by a considerable amount.
4. Your Domain Could Contain a Keyword
Believe it or not, one of the biggest benefits of SEO may come from your URL. Choosing the right URL can be tricky, but did you know that it may contain a keyword?
Your aim should be to have a URL that features your business type. So if your business focuses on SEO, for example, having ‘SEO’ in your URL could be a huge advantage. If your URL doesn’t contain keywords, you may want to consider remarketing your URL.
5. Social Media Counts Toward SEO
Every brand needs a strong social media presence and one of the best reasons to be on Facebook or Twitter is to boost your SEO results.
Recently, Google started incorporating a brand’s social channels into its ranking system. This means that the more diverse your brand is, the higher your SEO ranking is likely to be.
Get Help With Your Website
In order to host the best content and get that all-important #1 spot, you’ll need a great website. That’s where we come in! Get in touch today and let us help you create a website that’s worthy of your brand.