5 Hidden Benefits Of SEO

5 Hidden Benefits of SEO That You Missed

By now, you’re probably aware that SEO is one of the most important tools a business has. In fact, when used effectively, SEO can boost engagement by 2,000% and even increase revenue by up to 40%. Those huge numbers can’t be ignored!

Even if you have the perfect SEO plan, there may be some hidden benefits that you haven’t stopped to consider. After all, it’s pretty easy to get caught up in the nitty-gritty details of coming up with a plan.

Don’t let yourself miss out on some of these hidden benefits of SEO! Read on to learn what you may be missing out on and how to take advantage.

The Hidden Benefits of SEO That You Missed

1. You Can Take Advantage of Hidden Ranks

If you’re looking to solely boost your traffic, here’s the tip for you.

One of the foremost elements of an SEO campaign revolves around the selection of keywords. These are words or phrases that are relevant to your content and business.

The idea is to use these keywords throughout your website as much as possible to boost your SERP. However, you’re facing some stiff competition since everyone is taking a similar approach.

One of the best benefits of SEO is that there are “hidden” ranks that often go unnoticed. These ranks aren’t as much hidden as they are ignored.

Think of these as keywords that still rank within the top 100 but hover around the top of the list. Your business can use this to your advantage. Use a keyword research tool and use some of these hidden keywords in your content.

2. SEO Can Make You an Authority

Aside from keywords, the biggest way to increase your SEO ranking is through linking. Both internal linking and back linking serve important purposes, but most companies only focus on the former.

However, just as you link to other websites, others may link to you. And when they do, this boosts your web traffic and overall SEO ranking.

All you have to do is create content that links out to other websites. Soon enough, you’ll be considered an authority!

3. SEO Boosts Brand Awareness

Of course, the better your SEO strategy the stronger your brand awareness will become. Google’s algorithm tailors a user’s search to their geographic area. This means that you’ll want to take advantage of local SEO.

Even if you just sign up for a My Business page, you’ll boost your local SEO by a considerable amount.

4. Your Domain Could Contain a Keyword

Believe it or not, one of the biggest benefits of SEO may come from your URL. Choosing the right URL can be tricky, but did you know that it may contain a keyword?

Your aim should be to have a URL that features your business type. So if your business focuses on SEO, for example, having ‘SEO’ in your URL could be a huge advantage. If your URL doesn’t contain keywords, you may want to consider remarketing your URL.

5. Social Media Counts Toward SEO

Every brand needs a strong social media presence and one of the best reasons to be on Facebook or Twitter is to boost your SEO results.

Recently, Google started incorporating a brand’s social channels into its ranking system. This means that the more diverse your brand is, the higher your SEO ranking is likely to be.

Get Help With Your Website

In order to host the best content and get that all-important #1 spot, you’ll need a great website. That’s where we come in! Get in touch today and let us help you create a website that’s worthy of your brand.

13 Comments

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  • Evan Wilkins

    4 August, 2018 7:56
    Reply

    Thanks for sharing this information with us. It’s really informative post. Thanks again for sharing.

  • Austin MacLeod

    3 October, 2018 1:24
    Reply

    Great list. Thanks for sharing this information with us. Keep posting and keep sharing like this.

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  • Tom Clark

    14 February, 2019 5:24
    Reply

    There are lots of business owners still who don’t want to invest in SEO works. But the truth is that, to get your business digitally recognised, it is mandatory to hire an SEO firm who can make the website Google friendly with the latest trends and technologies. This article contains a lot of information related to the advantages of SEO. Thanks for sharing it with us.

  • Angela Waterford

    15 July, 2019 7:39
    Reply

    Wow, I didn’t know that if I hire a local SEO service for my business, we can take advantage of hidden ranks. I think we’ll benefit from this since it can boost our brand awareness. If it can also get us a good social media presence, it will help us grow our business faster.

  • Eli Richardson

    4 October, 2019 9:29
    Reply

    It’s interesting that an SEO service will help you rank your site. This is the kind of service my friend could benefit from. I’ll help him find an SEO service to help his website be more friendly and useful.

  • Henry Killingsworth

    14 November, 2019 3:24
    Reply

    I thought it was interesting when you talked about how keywords play such an important role in an SEO campaign. My wife likes to bake, and she wants to start a website where she can sell some of her pastries. It seems like it might be a good idea to utilize SEO so that if she does decide this is something she wants to do, she can get more customers.

  • Derek McDoogle

    18 November, 2019 12:56
    Reply

    I like how you mentioned that in order to host the best content and get that all-important #1 spot, you’ll need a great website. My boss told me that he would like to find a way to boost sales. I will share this article with him so that he can be aware of the benefits of doing SEO marketing.

  • Oscar Morrison

    14 January, 2020 11:14
    Reply

    It’s interesting that Google’s algorithm considers where the search came from, which makes local SEO more important. My wife and I want to start a restaurant together since our town gets a lot of visitors traveling through it. Maybe improving our SEO could help people that don’t know the area be able to find us when they look for food.

  • k. karter

    15 June, 2020 9:06
    Reply

    Search engine optimization is important because: … Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. SEO is good for the social promotion of your web site.
    Thanks for sharing this!

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