Have you ever seen the ads that follow you on every website? They always seem to know what you like or make the right suggestions.
Banner marketing has revolutionized the digital advertising world. If you are curious about how you can implement these digital banners, we got you covered. Read on to learn how.
What Are Digital Banners?
Banner Marketing is a form of paid digital advertisement. It’s a hyperlink that is incorporated into an image and appears on the user’s website.
The combination of text and images allows the user to view an image while reading it in context.
When the user clicks on the banner, he or she is taken to the website.
Digital banners are a simple form of advertisement that doesn’t require a lot of computer expertise. You can hire someone to create the banner if you’re looking for a professional look, or create them yourself using a free design service.
They Are Cost Effective
Unlike expensive advertisement contracts, digital banners are cost-efficient. Advertising, in general, can cost you a lot of money, and you don’t have a way of measuring how many people viewed your ad.
With digital banners, you pay per impression. This means you only pay for the number of times your ad was viewed on a site.
This method eliminates the cost of paying for extra unnecessary advertisement. It also allows you to test the effectiveness of the ad without spending too much money launching an expensive marketing campaign.
If one banner is not as effective, can test out a new one.
Target Their Location
Geo-targeting works by gathering users geographical location either by using their IP address or device ID. The information will be delivered to users in real time making it more effective.
Your advertisement doesn’t go to waste on users outside your geographical circle.
This is a great tool because you can target users in a specific location. It makes more sense to display an ad for a wedding photographer in southern California area if you’re based there, rather than target Florida.
The key to digital banner success is by personalizing the ads. If someone has never been golfing, and you display banners related to golf while they’re looking at a travel site, chances are they won’t be interested.
On the other hand, if you display a gold ad in a golfing website, it will receive more attention.
That’s the great thing about banners, it allows you to target users with specific interests.
Less Is More
Don’t overload users with overcrowded digital banners, remember that less is more. The content needs to catch their eye right away so the message should be clear.
There could be other ads next to yours. So your message needs to be clear and concise.
Banner Marketing Final Thoughts
Remember that digital banners are an easy way and cost-effective way to target your audience. They allow you to personalize and re-brand your ads without creating large marketing campaigns.
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