Your website is one of the most important facets of your marketing campaign. Think of it as the headquarters for your online operations.
Everything you do, say, or post online should funnel users to your website. There’s a reason why web traffic is considered the lifeblood of a small business, after all.
But if you’re not treating your website like an important marketing channel, you could miss out on a ton of potential business.
Here are five great ways to increase traffic to your website.
1. Learn SEO
Digital marketing efforts mostly revolve around three little letters: SEO. Short for search engine optimization, SEO is a rather complex rabbit hole to go down.
The good news is that you don’t need to be an SEO pro to take advantage of everything Google offers.
Read up on the basics of SEO, from keywords to linking to on-page optimization. There’s a lot to take in, so don’t feel bad if you get overwhelmed.
Still, implementing any number of the aspects of SEO can have a huge impact on your site’s search ranking. Before you know it, you’ll be at the top of Google’s search results!
2. Start a Paid Search Campaign
While there are tons of ways to increase traffic for free, sometimes spending a bit of money is necessary.
If you want to increase views fast, a paid campaign such as a pay-per-click search marketing, banner ads, or advertising on social media can be quite effective.
3. Leverage Social Media
Speaking of social media, the modern business needs to view their social media platform as an important advertising facet.
The great thing about social media is that it allows business owners to let their hair down a bit. While your website is likely more prim and proper, your social channels are where you can let loose a bit.
Make sure you’re connecting with as many users as possible. Push content to your social channels on an almost daily basis, and don’t forget to interact with users.
Get in the habit of checking your notifications, too, as 67 percent of customers use platforms like Facebook and Twitter to seek assistance.
4. Create Varied Content
If you’re publishing content to your blog on a regular basis, you’re already halfway there. Sites that implement original, engaging content have a tendency to rank better than their counterparts.
However, make sure that you don’t get so caught up in blogging that you forget about other types of content.
Podcasts and short-form videos are two other fantastic avenues to explore, and switching up your content can keep things from getting stale.
5. Cast a Wide Net
The cardinal rule of digital marketing is quite simple: Be everywhere your audience is.
It’s no longer acceptable to wait for your audience to come find you. Instead, you need to be the one to find them.
You should have a web presence on any and all platforms your target audience values.
Increase Traffic With These Five Tips
These five tips are sure to increase traffic to your website should you incorporate them into your marketing strategy.
Remember to be proactive in your marketing efforts. Today’s advertisements are far less passive, especially in a fast-paced medium like the web, so act quickly and often.
Looking for some help with your marketing strategy? Be sure to get in touch and ask about our services. Whether you need a website built from scratch or some new viewers, we can help!