Did you know that 93% of online users never look further than the first search results page? That’s right. Instead, users base their choices and impressions off the top results they get on the first page.
When considering your online business presence, this can be an intimidating statistic. It’s more important than ever to stay in front of people eye’s in order to keep converting internet users into customers.
If you’ve seen a dip in web traffic and sales, or just want to take your business to the next level, you need to beef up your online reputation. Once you do this, knowing how to maintain it will result in a steady stream of new customers.
Today, we’re going over three effective ways to grow and maintain your business online.
1. A Good Onsite SEO Strategy
Your website is the flagship vessel of your online presence. Aside from informing the public about your products and services, it’s the way people find you in search engines. You need to implement a strong SEO strategy so you’ll be on that coveted first page in Google.
This means a combination of several things. Quality content on your site is a top priority. It should be well-written, concise, and informative without being exhaustive.
This great content then needs related keyword phrases you wish to rank for. There are keyword ranking tools online that can help with this.
Your site should also be optimized with keyword-rich title, header, and alt tags.
2. A Strong Social Media Presence
Today, a strong online business presence requires involvement in a number of social media platforms. People are communicating and interacting via social media more than ever before. This means sharing content, advertisements, and videos.
Facebook is an especially important outlet. Because people “like” and “share” everything that catches their eye, your marketing materials such as blog posts and ads get a free boost. Spread product imagery on Instagram and use Twitter for quick bursts of company news and links to relevant articles.
Plus, social marketing profiles are now included in Google rankings, which means you get more business reputation exposure.
3. Modern and Responsive Design
Part of a good online business presence is showing people that you’re up to date with modern design trends and website functionality. If your website’s design is out of date, it’s time for a makeover.
Your website should look both appropriate to your industry and also have a sleek and modern look. Bold typography and minimal design elements are in right now, so talk to a web designer about creating something new.
It’s also essential that your website employs responsive design. This means it’s able to be viewed on all devices including smartphones and tablets. Mobile search has overtaken desktop, which means that if your website isn’t responsive, you’re missing out on a huge piece of the market.
Overhaul Your Online Business Presence Today
Ranking well in search engines and attracting new customers doesn’t happen overnight. If you want to expand your online reach, it’s better to start sooner than later.
We provide a wide range of corporate web solutions including SEO and web design. Contact us today to get started.