Branding isn’t only a good idea, but an important part of running your business.
Your logo is the first thing most people notice. It’s on your business card, website, merchandise, and everything else you want to promote. If it’s getting stale, it’s time for a logo redesign.
This should be something you’re proud of. Your logo should let people know what you do and reflect your brand’s personality. Continue reading this article to learn how to make the change.
It’s Logo Redesign Time
You know the importance of a logo. You understand that it’s going to be in people’s faces and that they’re going to associate it with you. Redesigning your logo is both exciting and daunting.
How do you make one little graphic do all of the heavy lifting? It has to say so much with so little space. Here are some tips to help you out!
1. Understand Why You Want the Change
You should never change your logo “just because.” Don’t do it just because you’re getting tired of looking at your old logo.
When people get used to seeing your logo, it builds a sense of trust. Unless you have a good reason to change it, it’s better to leave it alone.
Ask yourself a couple of questions until you get to the real reason for a redesign. Maybe the old logo looks old or it’s too similar to a competitor’s logo. Perhaps you’ve expanded your services, and you don’t want to put yourself into too tight of a niche.
2. Who’s Your Audience?
If your current logo doesn’t speak to the audience you want to reach, you need to get a clear idea of who your customers are. Figuring out who it is that you want to speak to before you design your logo is paramount.
Redesigning a logo and missing the mark will cost your company money and other resources. It’s like that old saying about measuring twice and cutting once. Don’t get sloppy with your preparation — and the execution will go much better.
You can even put a couple of logos together and ask people which one speaks to them more. Doing split testing online is a good idea too.
Even if you like your logo — if your audience doesn’t, it isn’t going to get you the results you want.
3. Have You Changed Your Mission Statement?
If you change your mission statement, your current logo might not be a good fit anymore. If that’s the case, give it a makeover.
A misaligned logo can hurt your conversion rates because it confuses potential clients.
4. Refreshing or Redesigning?
Do you want an actual redesign of your logo or do you want a refresh?
A refresh will keep your logo basically the same but will update it and make it look nicer. If you haven’t done a major change on your business and your logo still serves you, a refresh might be enough.
However, it will not be enough if you want to do a total rebranding of your business. Look at your specific situation and see what the case is with you so you can get the best results.
Other Important Things to Consider
If you still aren’t sure what you should do about your logo, here are some other important things you need to think about:
- Logo age
- Logo complexity
- Current trends
If your logo was created a long time ago, the image quality might not be up to today’s standards. It is difficult to use a logo on modern marketing materials if it is low-quality.
When you first start your business, you likely don’t have a major budget, and you might throw a simple logo together. If your logo is very simple or uninteresting, you might consider a redesign.
Look around at what’s trending. Check the top brands in various industries, not just those in your niche.
See where the trends are heading and determine if you can design a nice looking logo that’s going to fit in but also stand out among the hottest trends. While you do want to play with the cool kids, you don’t want to blend in when people are looking at your branding efforts.
The Importance of a Strong Brand
With 71 percent of consumers being more likely to buy from a name they recognize, it’s in your best interest to create a strong brand.
A strong brand doesn’t only mean your logo, but it’s a major part of showing up strong online.
The more things you do to boost your image online, the better results you’ll have. Whether you want to grow your traffic, increase your conversion rate, or all of the above, part of that is creating and growing your brand.
People love doing business with those that they know, like, and trust. Pay attention to those people who are giving you love and attention on your social media, and you’ll see a boost in social shares.
Where you focus your energy in your business, you’ll notice things are growing in that area. While you’re doing a great job at your brand and growing your business, we understand that you can’t do it all. That’s why we’re here to help.
Running Your Online Business Successfully
We understand how much work it can be to run a business. You’ve got endless responsibilities with marketing, branding, and many other activities. Whether you’re doing a logo redesign or working on a site’s SEO, we can relieve the pressure.
Our team of highly skilled professionals can help you achieve your goals. Contact us today to have a conversation and get your questions answered.