What comes to mind when you think of McDonald’s or Nike? What about Apple?
Is it a golden “M”? An elegant swoosh? A sleek little fruit?
Thought so. Know why?
It’s because these franchises are massive, worldwide companies. More importantly, they’ve invested loads of energy into establishing their company’s logo design.
Are you thinking about skimping on your company’s logo design? Hiring your unemployed brother-in-law to “whip something up”? Firing up the old WordArt tab?
Don’t. Here’s why.
1. Hiring a Pro Saves You Time
Your company has enough going on. Why take on yet another super important task when you could outsource the job to an awesome, reliable logo designer?
Think about it: just brainstorming for DIY logo designs takes loads of time. And that doesn’t account for the time you’ll spend learning to use illustration software, drafting and revising concepts, correctly formatting, and rendering your images.
See, we’re taking a long time just talking about how long skimping on logo design can take!
You don’t have time to waste on DIY logo projects or cheap, unreliable designers.
2. You’re an Expert – Just Not on Logo Design
You have your thing, your weird neighbor has his.
It’s okay if logo design isn’t your area of expertise. But if you’re hoping to present your company to its clients in the best, most lucrative ways possible, you might need to acknowledge that logo design just isn’t your thing.
A professional logo designer understands the complicated nuances of color, shape, and overall logo design. They’ll channel this knowledge into an awesome logo design in ways you just can’t.
Leave this one to the experts – don’t you want the same from your clients?
3. Professional Design Establishes Credibility
Think about it. Are you more likely to trust that Pepsi logo or the brown plaintext cola label a few shelves down?
Your clients aren’t dumb. You know that. And they know a good thing when they see one.
Going all-out on your company’s logo establishes your overall credibility and professionalism.
A great and consistently used logo shows how much your company cares about detail and quality, and gives your clients an image to hold onto.
4. Images Stick with People
It’s a psychological fact that humans process images in a different, deeper way than they process text.
Studies have shown that humans are able to memorize about 2,000 images with over 90 percent accuracy at once. We don’t know about you, but we don’t know many people whose word memory stacks up to that.
The point is, even if your company is putting out consistently killer content, your clients are way less likely to remember if it’s not paired with an amazing logo.
A great and credible logo will stick in your clients’ minds and keep them coming back time and again.
5. A Great Logo Sets You Apart
It’s as simple as that.
Put yourself in the shoes of a potential client: will you choose the company whose sleek, professional-looking logo and site design impress you? Or will you be more inclined to choose a company that has lackluster visuals or even a laughable logo?
Chances are, yours isn’t the only company in the world offering its services.
But it is special because it cares enough about its clients to establish a professional, reliable, and serious presence in the field.
Your company is the best of its kind, right? Shouldn’t your logo help prove that?
Don’t Skimp on Logo Design
The lesson is simple: hire a professional logo designer. Pay for a logo. Don’t skimp on logo design.
Inspired to tighten up your web presence now? Give us a shout, we’d love to help.
