Everywhere you look, there’s a name, slogan, or sign from a famous company.
Nike is “Just Do It.”
McDonald’s is “I’m Lovin’ It.”
You know the brands immediately. Unfortunately, branding is a bit more complex now. There’s a lot of competition out there.
A good brand should deliver the message clearly, confirm credibility, connect with customers, and create customer loyalty.
If you’re having trouble driving traffic to your website, it’s time to revamp your brand. We’ve got the lowdown on when it’s best to do that!
Your Audience Is Changing
This is one of the most important reasons to revamp your brand. You’ve noticed that people aren’t navigating to your website anymore.
You’ve posted new content and nothing seems to pop on Google Analytics.
All of a sudden, you start to see advertisements of your competitors coming up. They’re catering to a different audience.
That’s where you need to beat them to the punch.
How to Revamp Your Brand
The first quarter of the year is the best time to revamp your brand. It will help you see your business grow throughout the year.
So what can you do?
Determine Your Goals & Plans
You have to figure out what you want to achieve. Perhaps it’s targeting specific customers or overtaking your competitors.
If you want to aim higher, can you get away with increasing your prices? This will give you an idea of what you need to change.
Remember, your personal brand is everything. You need to determine how you want to be seen and how you’re being seen by customers now.
You have to offer something that no one else does.
Ask yourself these questions:
- What can you help with?
- What do they want?
- How can you provide it?
- Why should a customer choose you over your competitor?
These questions will help you develop a brand that will make people’s mouths drop!
Evaluate Your Website
Does your website make a good first impression? Is all your content up to date and fresh? Ask your customers for feedback.
The last thing you want to do is make a simple web design mistake that ruins everything.
Are you using every social media platform? Try channels like Pinterest and Instagram instead of Facebook and Twitter.
The way you communicate with your customers will impact your image. How do you handle complaints or inquiries? Can customers even reach you?
Customers will expect an answer in a timely, orderly manner. Quality customer service is key!
It’s Time to Get Started!
Now that you have an idea of when it’s time to revamp your brand and what you can do, get going!
Write down all your thoughts and ideas on a piece of paper. Ask your friends and family for feedback/advice. The most important thing they want is to see you succeed.
If you need additional information, check out our blog. There are a bunch of tips on website design, marketing, content, and business success.
Good luck to you!