This is a common question. As mobile apps and social media outlets (Facebook, Twitter, Google+, and LinkedIn) are becoming more sophisticated and business-oriented, some company owners are left wondering if having a website become a thing of the past. It may seem tempting to forego a website, and just set up a Facebook Business page. After all, a Facebook page is free and relatively easy to build.
We agree it’s important for your business to reach out to current and potential clients through modern social media and mobile systems. However, a well-designed website provides advantages far beyond any other online marketing source. See What Should you Look for When Hiring a Website Professional and Is a Free (or cheap) Website Really Doing its Job?
Located in Danbury, CT, Optimum Systems Online (OSO Web Studio) is happy to answer any questions you have about setting up or making changes to your website.
Here are our top 5 reasons for having a company website:
Where do you think your target client goes when he’s searching for a product or service? Even if a friend has recommended your business, the first thing a person will do is look up your website. Customers expect you to have one. Most people prefer to gather information online, rather than listening to a sales pitch. A website can showcase your services, portfolio and customer reviews. This is especially important if you’re a home business without a store front. A well-designed website will make you look more professional.
Your website can help you reach a broader range of people. Email blasts, for example, target only a list of people, and many are deleted by recipients who don’t recognize the sender. However, a person who visits your website and leaves an email address is a targeted sale waiting to happen.
- Grow your business
It’s great when customers come knocking on your door. A professional website will contain SEO keywords to draw even more new customers in. Your website can also be an additional sales site for people to order your products or services 24/7/365. You could literally be selling in your sleep.
- Customer Service
You can save your customers time by answering many of their questions through your website. Aside from posting hours, services and product info, you can offer your customers an array of helpful information by posting ongoing blogs, recourse links, podcasts and webinars.
Although the cost of designing a website varies, you’d be surprised that it’s not as expensive as you probably think. Once your site is up, the monthly cost for maintaining it is generally less than $50 per month.
If you have any questions about building a website or making changes to an existing site, Optimum Systems Online is available for a free consultation. We’re located in Danbury, CT. Give us a call at (203) 942-2883 or contact us online for more information.