Is your website copywriting making you money?
Website copy is a valuable tool that can drive site traffic, engage your target audience and grow your business.
But if you’re still waiting to watch your content convert to sales, you may need a different approach.
Here are some tips to make your website copy work for you.
Keep Your Website Copywriting Short and Easy on the Eyes
Holding your customers’ attention is challenging.
Your website copywriting needs to get to the point quickly and convey to your reader why they should stay on the page and more importantly, enlist your services or purchase your product.
Avoid long sentences and structure your content so that it can be scanned quickly and doesn’t appear to be visually overwhelming to the reader.
I’m sure we’d all agree that landing on a page and seeing large blocks of text would deter us from continuing on.
Simply breaking up sentences into their own paragraphs can help avoid this problem and keep your reader around through the end of the post.
Use a tool like canva to infuse your content with images in order to break up the text and make your content more compelling for your audience.
Make It Relatable
At the end of the day, your customer is a person and you want to connect with them.
Personalize your content. Tell a story or profile an industry expert. This approach engages your audience and is likely to make them want to return to your website again.
A reader is more inclined to stay on the page and use the service of a business they believe cares about and is connecting with their customers.
Know Your Competition
You know what they say, keep your enemies close.
You should know what your competitors are doing and more importantly, what they’re not doing. Reviewing their sites and familiarizing yourself with their content is an easy way to find holes.
Ask yourself what need they are failing to meet and how your copy might be able to make up for it.
Know Your Customer
If you’re not aware of what your customer needs or the information they’re searching for online, how can you meet their demand and acquire their business?
Sites like SemRush allow you to search keywords and review data on words or phrases that are drawing traffic from the customers you’d like to bring in.
Staying up-to-date on the SEO trends that are helping convert readers into buyers is a useful way to inform your copywriting. Won’t knowing users are reading on their mobile devices more than ever help you tailor what you write and how you write it?
Staying ahead of the curve and current on what works and what doesn’t is a powerful tool, helping you to get the most bang for your buck when it comes to your copy.
Let’s put these tips to work. Implement the tools above and keep them in mind when creating your copy.
Watch your traffic increase and your readers stay on the page, resulting in more sales and loyal customers. Have more questions about website copywriting? We’d love to hear from you.
Contact us for more information or ways we can help you develop your company site and increase your marketing reach.