Did you know that Google makes changes to its ranking algorithms on an almost daily basis?
These updates, whether they are tiny tweaks or major overhauls like Penguin, Panda, Pigeon and others, can result in your website’s ranking rising or falling.
That, in turn, affects the number of people who see your website when they search for terms related to your business. If you don’t understand the intricacies of search engine optimization (SEO), then you — and your livelihood — are at the mercy of Google’s algorithm changes. That’s why you need the help of a local SEO expert.
Here are some of the benefits such an expert can provide.
1. In-Depth Knowledge
Local SEO expert companies have their fingers on the pulse of changes in Google’s algorithms. They keep their ears to the ground by reading industry blogs, following SEO pundits on Twitter, and of course, carefully monitoring the fluctuations of the SERPs (search engine results pages).
Unless you have a solid foundation in the basics of SEO, and the time to stay on top of trends and updates, you’re better off leaving your website optimization to the experts.
What about hiring an in-house team to handle your SEO? Well, that’s always an option, particularly if your company is growing rapidly. But that also means taking on additional employees, all of whom will demand a top salary in addition to benefits.
Add to that the time you spend recruiting, hiring, and managing these employees, and you’ll soon find that an in-house SEO team will simply cost more than hiring a firm to help you out.
3. Integrated Services
Many SEO firms offer other interrelated services, such as website development and design, content creation, and email hosting. This saves you the time and effort of pursuing contractors or FT employees who can provide local SEO expert services, blogging expertise, web development, etc.
Not only that, but their efforts will be integrated into the most effective digital marketing plan possible. For example, if their SEO analysts determine that you should be focusing on a specific keyword, their content creators can immediately begin targeting that keyword. You get better results, and you get them faster.
Because of their combined expertise, their continuing education, and their ability to deep-dive into up-to-the-minute changes in the confusing world of SEO, a local SEO expert is agile.
If a campaign isn’t working as well as it should, they can pivot and change their approach without losing speed. Constant tweaks and course corrections result in the best possible optimization efforts to benefit your business’s rankings.
5. White-Hat Practices
Google will penalize a website that it deems to be using “black-hat” SEO practices, such as keyword stuffing, content spinning, or backlink schemes. Such penalties could not only tank your rankings, but could take a long time to recover from.
A trusted SEO expert will rely on above-board, Google-approved tactics, such as regularly updated blogs and legitimately earned backlinks, to help your company rise in the rankings.
Have More Questions for A Local SEO Expert?
Why not talk to the most knowledgeable SEO professionals in Danbury? Give us a call today to discuss your digital marketing and local SEO needs!