With the average company now spending 35 percent of its marketing budget on digital advertising, you could be talking about a big chunk of change.
If you’re new to digital marketing or SEO, you might not think that it’s worth the cost. But if you’re not getting the traffic you want, your company is begging for SEO expert services.
Search engine optimization allows your company to be easily found by search engines and returned as a result to users.
The search engines use web crawlers to go through the Internet and index every website. This is how they are able to return thousands of results in a fraction of a second.
If your site isn’t optimized for search engines, you’re going to be ranked lower than your competitors in Connecticut.
To be sure you get the most out of your marketing efforts, check out these reasons why you need SEO expert services:
1. Your Ranking Is Weak
Head over to your favorite search engine and look for your company without typing in the name.
Type a keyword related to your products or services. If you don’t see your company listed on the first page, you have some work to do.
Statistically, the first result gets 33 percent of clicks, and the numbers drop exponentially from there.
If you’re not in the first five results, you might not ever be seen by your potential customers.
2. You’re New to SEO
Just a few years ago, SEO was all about using specific keywords. The only problem is that if you searched for “paris hilton” in search of a hotel, you might not get what you were looking for.
Search engines needed to become smarter. Now they’re able to guess your intention and return relevant results. While some of these changes have been a godsend, others have left unfamiliar business owners in the lurch.
3. You’ve Been Penalized
If you use SEO without knowing what you’re doing, you could end up making your ranking situation worse.
For instance, stuffing your code and website with keywords will make you look like a spammer. It could even get you banned from search results.
Being penalized by a search engine can cause problems with your server host and other sites reliant on your services.
SEO expert services can help you get out of the penalty box.
4. You Don’t Prioritize SEO
If you’re new to SEO, you might underestimate its value. While you might have started a blog and put up some social media posts here and there, your efforts are wasted without a strategy.
A strong SEO strategy is challenging to implement. Hiring a great SEO firm can ensure that you get what you need from your efforts.
5. You Haven’t Dominated the Local Scene
One of the most important trends in SEO is getting local results. While your business might have global aims, your immediate community could be your most loyal customer base.
A local SEO company can ensure you start bringing in the customers closest to you.
SEO Expert Services Can Grow Your Profit Margin
If you’re looking for one of the cheapest methods of increasing your profit and restructuring your marketing efforts, SEO is the answer. Hiring an SEO expert can ensure you get a great strategy that you can implement for years to come.
Ready to find an SEO service that meets your company’s needs? Contact us today for more information!