24 Sep
A huge part of building your brand is creating a logo. You want it to be memorable and to evoke the right response by customers. One way to do that is through color. Your
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17 Sep
In this technological age, it’s not surprising that at least 71% of clicks go to the results that exist on the first page of a search engine. If search engine placement wasn’t a priority
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10 Sep
It’s no secret every business needs a website if it wants to succeed. However, too many business owners are going the DIY route when setting up their site. It’s not enough to buy a
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08 Sep
With over 330,000 small businesses in Connecticut, there can be stiff competition for market share. Differentiating goods and services and building a brand is a must. And while most business owners and executives know
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05 Sep
Most Connecticut small businesses know that online marketing is important. Just about everyone uses Google to find products or services now. However, not everyone knows about the most relevant type of marketing for them
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27 Aug
In 1965, Intel co-founder Gordon Moore noticed that the number of transistors that could be placed on a computer chip was doubling every year. He theorized that this rate of advancement in technology would
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23 Aug
By 2020, email use worldwide will surpass 4 billion users. This opens up an avenue for a great email marketing campaign. Doing it well can bring many benefits to your business in New Haven,
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20 Aug
One of the things people discover when they first launch a website is the importance of landing on the first page or two of search engine results. Most people simply won’t move beyond those
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13 Aug
Did you know that without a brand, your business doesn’t appear as appealing or trustworthy as others on the market? By taking the time to consider elements such as your purpose, vision, mission, values,
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