Tag Archives: video
Social media using teens enthusiastic about video
 Social media using teenagers love video more than others and girls are using video chat more than boys. Those are two findings from the latest Pew Internet report on Teens & Online Video.
In
a survey
of 799 teens conducted by the
Pew Research Center’s Internet & American Life Project
in 2011, the teens were asked about a number of online behaviors.
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A marketers guide to Pinterest (video infographic)
Pinterest is the newest hot social site and marketers have lost no time in getting aboard, so to speak.
If you’re thinking about adding it to your bag of tricks, here’s a “Marketer’s Guide to Pinterest,” a video infographic.
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Posted in Marketing
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Tagged best practices, Business advice, infographic, Internet/New Media, marketers guide to Pinterest, Social Media, social media marketing, Studies, surveys, reports, video
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Videomaker offers 11 tips on making a viral video
 How do successful viral videos like the dramatic prairie dog, nyan cat, and OK GO do it? Learn how to make a viral video with a free report from
Videomaker
Magazine,
How to Make a Viral Video: 11 Tips to Create a YouTube Sensation
.
Every videographer dreams that their work will go viral, that they will shoot something that so speaks to people that it spreads like wildfire over the Internet.
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Posted in Marketing
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Tagged best practices, Business advice, Internet/New Media, IT, Studies, surveys, reports, Tech life/Culture, tips on making viral videos, video, Videomaker magazine, YouTube sensation
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Mobile video firm Tango and Facebook networking app Branchout nab large rounds
Video phones popular in sci-fi and speculations about the future may finally be taking off via mobile.
You can get a feel for what’s hot in the digital space from the large funding rounds two firms disclosed today.
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Tagged Accel, Access Industries, BranchOut, CA, facebook, Facebook networking app, financings, Internet/New Media, IT, Len Blavatnik, Mayfield Fund, mobile, mobile calling service, Money, Norwest Venture Partners, Palo Alto, Qualcomm Ventures, Redpoint Ventures, San Francisco, sci-fi, Tango, Telecommunications, venture capital report, video, video phones
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Video on demand becoming a major ad medium
 Video-on-demand (VOD) is at the tipping point of becoming a major ad medium, according to the
Rentrak
State of VOD: Trend Report 2011.
The report shows that Free-On-Demand (FOD) content, which are programs that run on ad-supported broadcast, cable and on-demand only networks, experienced 17% growth in 2011 to 6.8 billion transactions.
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Posted in Marketing
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Tagged ad medium, Internet/New Media, Rentrak, State of VOD: Trend report 2011, Studies, surveys, reports, Tech life/Culture, video, video on deman, VOD
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Successful developer offers three tips for winning mobile apps
Prema Gupta, co-founder of Khush singing into a smart phone.
By Allan Maurer
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Posted in Games, Marketing
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Tagged 500 Startups, app development tips, Apple, Digital Summit, entrepreneurship, Events, GA Tech Venture Lab, Internet/New Media, IT, Khush, La Di Da, mobile, mobile games, Pat Matthews, Prerna Gupta, Shotput Ventures, smartphones, Smule, Sonify, Startups, video, Yee Lee
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TV plus mobile video campaigns drive huge brand lift
 New research conducted by Nielsen for mobile video advertising company
AdColony
proves that the influence of the 3
rd
screen is dramatically expanding and becoming a significant factor for brand results.
The co-branded “Cross-Platform Video Ad Effectiveness Study” shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent.
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Posted in Marketing
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Tagged AdColony, brand lift, CBSTV City Media Lab, Ingited, Internet/New Media, mobile TV, Nielsen, Studies, surveys, reports, video, Will Kassory
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Social media exploding across TV screens, huge revenue potential
 Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture (NYSE: ACN) study.
Moreover, one in three viewers (33 percent) have interacted with social media after seeing a social media symbol on their TV screen.
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Posted in Twitter
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Tagged Accenture, facebook, Internet/New Media, Shazam, Social Media, Studies, surveys, reports, Tech life/Culture, TV social media survey, video
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Consumers increasingly engage in multi-screen TV viewing
 An independent survey focused on mobile TV and video consumption shows growing interest in multiscreen services, with the smartphone continuing to be the primary device for consumption of mobile video.
However, tablets continue to drive extended viewing of long-form video entertainment.
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Tagged Internet/New Media, IT, managed services, multiscreen TV viewing, QuickPlay Media, smartphones, Studies, surveys, reports, tablets, video
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Brand investment in online video “no longer optional”
 As spending for online video advertising continues to grow, a new survey commissioned by
Digitas
,a global integrated brand agency, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video.
The study shows that there is a deepening multi-generational interest in native digital video programming across screens.
Continue reading →
Posted in Marketing
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Tagged baby boomers, brand advertising, demograpics, Digitas, gender, Internet/New Media, Millennials, multi-screen living room, online video, Studies, surveys, reports, video
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Victor Ortiz Landscaping
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