Tag Archives: TechLife
Can Pinterest posts heat up your brand? (Infographic)
 If your brand fits certain niches food, style/fashion, arts and crafts or anything else that lends itself to photographic or graphic representation, you may find posting on
Pinterest
boosts your marketing efforts.
One food photographer we know saw her posts start grabbing hits days after she began posting.
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Mobile promotions trump brands in grocery & drug store shopping
 Nearly 75 percent of consumers in drug and grocery stores would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle, according to the second part of
Aisle Buyer’s
mobile shopping survey.
The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent willing to switch brands if they received a mobile offer for a competing product while in the store.“Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior.”
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Posted in Marketing
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Tagged AisleBuyer, brand marketing, grocery & drug store shopping, Internet/New Media, mobile, mobile promotions, packaged goods, smartphones, Studies, surveys, reports, Tech Culture, TechLife, Telecommunications
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Retail shopping is intertwined with social networking for Gen Y
 For Boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.
Think sensible shoes vs. smart phones.
Continue reading →
Posted in Marketing
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Tagged Apple, baby boomers, Gen Y, Internet/New Media, leading relevance indicators, Red Bull, smartphones, Social Media, social networks and shopping, Studies, surveys, reports, Target, Tech Culture, TechLife
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Early bird rate for Digital Summit available until March 16
TechMedia’s Digital Summit 2012, slated for May 9-10 at the Cobb Galleria Centre in Atlanta, is offering an
Early Bird rate
until March 16.
 More than 50 expert panels and presentations by thought leaders will cover topics such as
Customer Engagement, SEO, Analytics, Usability & Design, Paid Search, Email Marketing, Ecommerce, Online Video, Facebook & Twitter Marketing
and many more.
Continue reading →
Posted in Games, Marketing, SEO
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Tagged analytics, Atlanta, customer engagement, Digital Summit, early bird rate, ecommerce, email marketing, Events, facebook, Facebook & Twitter Marketing, GA, Internet/New Media, IT, LinkedIn, online video, paid search, smartphones, Social Media, Tech Culture, TechLife, usability design, video
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Three in ten U.S. adults are using e-readers
 To some it may seem like we’ve always had them, but the world of eReaders is still fairly new.
But, as Apple releases its 3rd iPad to the world, it seems like they are here to stay. This past summer, 15% of Americans said they use an electronic reader device such as a Kindle, iPad or Nook to read books while 85% did not.
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Posted in iPad
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Tagged Apple, baby boomers, e-readers, Gen Xers, Hardware, Harris Poll, Internet/New Media, kindle, matures, Nook, Studies, surveys, reports, Tech Culture, TechLife
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TV viewing on tablets growing due to user satisfaction
 Growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014, according to Juniper Research.
The Ideal Device
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Tagged Devices, Eleanor Powell, Fred Astaire, Internet/New Media, Juniper Research, Kindle Fire, Mobile TV: Applications, opportunities, Studies, surveys, reports, Tech Culture, TechLife, video, video viewing on tablets
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March Madness gives IT pros a network headache
 March Madness may be an exciting time for college basketball fans around the country, but it is a stressful season for IT professionals whose job it is to maintain network security and functionality.
In fact, in a recent survey of 500 IT professionals conducted by Braun Research on behalf of
Modis
, 42 percent of IT professionals say March Madness historically has impacted their network. Of those affected, 37 percent report their networks have slowed down, while 34 percent report March Madness activity has essentially shut down their networks for a period of time.
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Tagged impact on networks, Internet/New Media, IT, March Madness, Modis, NCAA tournament, Social Media, Studies, surveys, reports, Tech Culture, TechLife, video
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Intuit leading online tax prep segment, comScore says
 Nearly 1 in 7 U.S. Internet users visited online tax sites to compile information and begin filing their 2011 tax returns, according to comScore, Inc. (NASDAQ:
SCOR
), a leader in measuring the digital world
This number represented a gain of 15 percent versus January 2011, likely driven in part by ramped up ad expenditure among online tax preparers.
Among online do-it-yourself (DIY) tax preparation providers, comScore data indicated that Intuit leads the market with nearly 60 percent of all tax units or returns filed onlinebetween January 1 and February 18, 2012. The three largest DIY online tax preparation providers (Intuit, TaxACT and H&R Block) accounted for more than 90 percent of DIY tax units filed online.
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Tagged comScore, H&R Block, InfoSpace TaxACT, Internet/New Media, Intuit, online tax sites, Studies, surveys, reports, Tech Culture, TechLife, Turbo Tax
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Best schools to study video game design from California to the New York Highlands
 The University of Southern California at Los Angeles and M.I.T. are the top two schools for studying video game design.
So says The Princeton Review (
www.princetonreview.com
) — one of the nation’s best-known education services companies, which today reported its third annual list naming the schools with the best programs to study video game design.
Continue reading →
Posted in Games
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Tagged Albuquerque, Art Institue of Vanccouver, Becker College, best schools for video game design, CA, Cambridge, DigiPen Institute of TEchnology, Education, GA, Internet/New Media, IT, LA, M&A, M.I.T., mobile games, NC, NC State, NM, NY., Plano, Princeton Review, Raleigh, Rochester Institute of Technology, Salt Lake City, Savannah, Savannah College of Art & Design, Shawnee state, Southern Methodist, Studies, surveys, reports, Tech Culture, TechLife, TX, University of Central Florida, University of Utah, UT, video, Worcester
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Durham to stuff the next big thing in a tiny little office
Tagged Adam Klein, Beyu Caffe, Carolinas, Cary, Columns, Durham Chamber, Durham NC startup scene, entrepreneurship, Internet/New Media, Joe Procopio, NC, North Carolina, Raleigh, Smoffice, Startup Stampede, Tech Culture, TechLife
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Project Name
Client Name
Work Performed
ASI Lockers
ASI Lockers/Catalyst Marketing Communications, Inc
Website Redesign
Project Name
Client Name
Work Performed
Centurian
Centurian Group, LLC
Corporate Website
Project Name
Client Name
Work Performed
Subway
Global Restaurant Marketing Group, LLC
Marketing Toolbox
Project Name
Client Name
Work Performed
Rafi Air Solutions
Rafi Air Solutions, Inc
Corporate Website & Branding
Project Name
Client Name
Work Performed
Rubber Ducky
Rubber Ducky, LLC
Restaurant Database
Project Name
Client Name
Work Performed
Wayne Mazzoni
Coach Wayne Mazzoni/Indigo 6
Personal Website
Project Name
Client Name
Work Performed
Luminencz
Miller & Stone Research, Inc
Website & Branding
Project Name
Client Name
Work Performed
Einstein/Noah
Global Restaurant Marketing Group, LLC/ Einstein Noah Restaurant Group, Inc.
Email Marketing
Project Name
Client Name
Work Performed
MeetMoi
MeetMoi/Indigo6
Mobile Website
Project Name
Client Name
Work Performed
Victor Ortiz Landscaping
Victor Ortiz Landscaping
Website
Project Name
Client Name
Work Performed
EmailArts©
EmailArts©
Website/Portal
Project Name
Client Name
Work Performed
HeartMD Institute
ADAM House
Medical Portal
Project Name
Client Name
Work Performed
C&K Properties
C&K Properties
Website
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