Tag Archives: Tech Culture

“Social Network” writer Aaron Sorkin to helm Steve Jobs bio pic

Steve Jobs by Walter Isaacson

Cover of Walter Isaacson's Steve Jobs biography to be filmed by writer/director Aaron Sorkin.

Aaron Sorkin, the writer who penned “The Social Network,” about Facebook’s rise, and “The West Wing,” will write and direct a film based on Walter Isaacson’s biography of Apple’s late co-founder Steve Jobs.

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Mobile devices creating a culture of real-time information seekers

PewInternet

Do you use your mobile phone to seek real-time information such as looking up sports scores, seeking traffic or transit info, or coordinate meetings?

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More than a quarter of first-time Apple owners buy an iPad

Apple iPad3s

Apple iPads

The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product.

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Posted in iPad, iPhone | Tagged , , , , , , , , , , |

Vehicle owners willing to spend on auto infotainment features

JD PowerVehicle owners have come to expect additional safety features and are now turning their attention more to infotainment technologies in their vehicle, according to the J.D. Power and Associates 2012 U.S. Automotive Emerging Technologies Study(SM).

The study measures vehicle owner interest and purchase intent for emerging automotive technologies, both before and after market price is revealed.

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The future looks disruptive: advance of personal tech (infographic)

smartphonesThe rapid adoption of smartphones and tablet computers are just the lastest entries of disruptive personal tech that shake up the status quo. Pretty much the only sure thing in personal tech is that things will change.

Mobile wallets and Google glasses may be about to disrupt things again.

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Majority of Americans think people share confidential company info

FileTrekA majority of Americans (90%) believe people remove confidential documents from the workplace, even though most adults (79%) say taking confidential files outside the office is grounds for termination, according to
File Trek’s
J
anuary 2012 Document Security Survey 
of 2,625 Americans aged 18 and older, conducted online by Harris Interactive.

The study also shows a generational gap in attitudes towards handling confidential files in the workplace. While a majority (68%) of the Millennial generation (those age 18-34) believe it is acceptable to remove confidential files out of the office, only 50% of the 55+ age group believe the same.

Adults 55 and older are significantly more likely to believe someone should be fired for taking confidential information than their younger counterparts (86% vs. 74% of those ages 18-54).

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Mobile promotions trump brands in grocery & drug store shopping

Nearly 75 percent of consumers in drug and grocery stores would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle, according to the second part of
Aisle Buyer’s
mobile shopping survey.

The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent willing to switch brands if they received a mobile offer for a competing product while in the store.“Mobile Shopping Survey Series, Part 2: CPG Shopping Behavior.”

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Retail shopping is intertwined with social networking for Gen Y

Shopping cartFor Boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it’s more about a stimulating, sensual, “sharable” experience.

Think sensible shoes vs. smart phones.

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Tech savvy consumers want access to TV on multiple devices

Do you watch TV programming on a 
smartphone
?  How about an Internet-connected 
tablet
 or computer?

A sea change is under way in how consumers are tuning into their favorite TV programs or other video content. Although the trend cuts across demographics, younger, 
tech-savvy
 consumers seem to be leading the shift.

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Early bird rate for Digital Summit available until March 16

TechMedia’s Digital Summit 2012, slated for May 9-10 at the Cobb Galleria Centre in Atlanta, is offering an
Early Bird rate
until March 16.

More than  50 expert panels and presentations by thought leaders will cover topics such as 
Customer Engagement, SEO, Analytics, Usability & Design, Paid Search, Email Marketing, Ecommerce, Online Video, Facebook & Twitter Marketing 
and many more.

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Posted in Games, Marketing, SEO | Tagged , , , , , , , , , , , , , , , , , , , , , |

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