Tag Archives: Business advice
Reasons to spend more time on LinkedIn than on Facebook (infographic)
 If you’re looking for professional networking results, job opportunities, or business introductions, you’re much better off spending your time on LinkedIn than on Facebook. So says OnlineCollege.org, which
cites 20 reason
s for spending more time on LinkedIn than on Facebook.
They include these reasons:
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Tagged best practices, Business advice, infographic, Internet/New Media, job hunting, LInkedin vs. Facebook, onlinecollege.org, Social Media, social networking, Studies, surveys, reports, Tech life/Culture
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Do you know how to connect your brand with social shoppers?
 Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise, according to a new study by by Leo Burnett/Arc Worldwide.
When asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
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Posted in Marketing, Twitter
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Tagged analytics, best practices, brands, Business advice, facebook, Facegbook, Internet/New Media, Leo Burnett/Arc Worldwide, Pinterest, shopkick, Social Media, study, Tech life/Culture, types of social shoppers
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Four tips for brands that want to use Pinterest effectively
 We’re entering an era of strong visual marketing in which online video, photo-sharing and social networks such as Pinterest are increasingly important to brands. The visual nature of Pinterest accounts for its meteoric rise to the number three social network.
Thismoment
, a San Francisco provider of
social content management
software for brands, has four tips for brands that want to leverage Pinterest.
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What do people want most from their digital devices?
 What people want most from their smartphones, tablets, home theater and home appliances is simplicity and they’re not getting it, according to the new
Ketchum Digital Living Index
, conducted by global communications firm
Ketchum
. The study showed that 76% of consumers said they are not very satisfied with technology’s ability to make their life simpler.
Responses from 6,000 consumers in six countries revealed more prefer technology to be easy to use (54%) and simplify their life (46%) than entertain them (35%) or signal who they are to the world (11%).
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Posted in Marketing
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Tagged Business advice, Digital Devices, Emma Gilding, Esty Pujadas, Internet/New Media, IT, jargon monoxide, Ketchum Digital Living Index, Studies, surveys, reports, Tech life/Culture, types of Digital Living natives
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Three steps to social media success for businesses
StreamSend
, an email marketing service provider suggests tha three steps can successfully guide businesses in creating social marketing campaigns that add new social “fans” and build relationships with existing fans.
“Businesses can now leverage the power of social media to create profitable relationships,” said Dan Forootan, president of StreamSend Email Marketing.
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Consumers rarely get the two-way dialog with brands they want on social media
 While consumers and marketers both say that interacting through social media has strong benefits, there is still more engagement and interaction required by both groups, according to
Lithium Technologies
, which sells customer experience solutions.
“There is no excuse anymore, when you consider the simplicity and sophistication with which marketers can monitor social customer experiences, engage and build communities around the brand, and clearly measure business value using tools like Lithium provides.”
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Posted in Marketing
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Tagged best practices, brands on social media, Business advice, facebook, interactions, Internet/New Media, LIthium Technologies, Social Media, Studies, surveys, reports, Tech life/Culture
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Approach mobile as a fundamentally different marketing channel
Tagged Allan Maurer, analytics, Atlanta, best practices, Business advice, conversion rates, Digital Summit, Digitaria, Events, Georgia, Internet/New Media, IT, metrics, mobile, mobile marketing, QR Codes, tablets, Telecommunications, Warren Raisch
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Four best practices for successful email marketing
Posted in Marketing
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Tagged Allan Maurer, Amanda Steinberg, Atlanta, best practices, Business advice, DailyWorth, Digital Summit, email marketing, Georgia, Internet/New Media, newsletters
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Six tips for improving your customer service
 Nerves are fraying because of subpar service from many companies, according to the The 2012
American Express Global Customer Service Barometer
. But there are ways firms can address customer service problems.
See:
Getting service right for social media savvy consumers is critical.
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Getting service right for social media savvy consumers is critical
Americans are growing more frustrated with customer service and businesses are feeling the heat as consumers tell an increasing number of people about both their positive and poor service experiences.
The 2012
American Express Global Customer Service Barometer
also found that consumers who have used social media for service wield the greatest amount of influence.
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