Tag Archives: best practices
Brands need to personalize interactions with consumers
 Consumers judge and behave toward brands in much the same way they do toward other people and social groups. That means that automating and outsourcing interactions with consumers is a bad idea.
So says
The Relational Capital Group
(RCG) in its ground-breaking brand research in collaboration with renowned social psychologists at Princeton University and University of Louvain has been published in the April 2012 edition of the Journal of Consumer Psychology.
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Posted in Marketing
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Tagged best practices, brand marketing, Dr. Susan Fiske, human perception study, Internet/New Media, Journal of Consumer Psychology, loyalty, Princeton University, Studies, surveys, reports, The Relational Capital Group, University of Louvain
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How big brands are taking Facebook marketing to the next level (infographic)
As Facebook heads toward what may be the most anticipated initial public offering ever, Socialbakers, a social media analytics firm, says the 900-million-plus member Facebook platform helps big brands penetrate emerging global markets.
Socialbakers’ analysis not only highlights the social network’s exploding international reach but also how the world’s biggest brands are tapping into the social economy to build international momentum.
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Posted in Marketing
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Tagged analytics, best practices, big brands, Brazil, Coca-Cola, Converese, emerging markets, facebook, France, Halls, India, infographic, Internet/New Media, IPO, Kraft, L'Oreal, Mexico, Nokia, Oreo, Phillipines, Red Bull, RXE, Socialbakers, sony, Studies, surveys, reports, Trident, Tuyrkey, U.S., UK
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Reasons to spend more time on LinkedIn than on Facebook (infographic)
 If you’re looking for professional networking results, job opportunities, or business introductions, you’re much better off spending your time on LinkedIn than on Facebook. So says OnlineCollege.org, which
cites 20 reason
s for spending more time on LinkedIn than on Facebook.
They include these reasons:
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Tagged best practices, Business advice, infographic, Internet/New Media, job hunting, LInkedin vs. Facebook, onlinecollege.org, Social Media, social networking, Studies, surveys, reports, Tech life/Culture
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Seven steps to a successful job interview
Denny Strigl
May marks the time of the year when college graduates enter the workforce. The first step in this process is the interview. How should you prepare to meet with a hiring manager? What can you do to help yourself get an offer?
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Sales pros still prefer face-to-face and phone to social media contacts
 Social media technologies have re-shaped how we interact. But do they help salespeople sell?
Not according to the results of two surveys presented at the 2012 annual convention of the Southwestern Psychological Association in Oklahoma, City.
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Posted in Marketing
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Tagged analytics, Behavioral Sciences Research Press, best practices, Dallas, George W. Dudley, Internet/New Media, sales call reluctance, Social Media, social media and sales, Studies, surveys, reports, traditional vs. new media contacts, Trelitha R. Bryant, TX
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Do you know how to connect your brand with social shoppers?
 Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise, according to a new study by by Leo Burnett/Arc Worldwide.
When asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
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Posted in Marketing, Twitter
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Tagged analytics, best practices, brands, Business advice, facebook, Facegbook, Internet/New Media, Leo Burnett/Arc Worldwide, Pinterest, shopkick, Social Media, study, Tech life/Culture, types of social shoppers
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Four tips for brands that want to use Pinterest effectively
 We’re entering an era of strong visual marketing in which online video, photo-sharing and social networks such as Pinterest are increasingly important to brands. The visual nature of Pinterest accounts for its meteoric rise to the number three social network.
Thismoment
, a San Francisco provider of
social content management
software for brands, has four tips for brands that want to leverage Pinterest.
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Record number of online retailers achieve high satisfaction scores
 A record 36 of the top 100 online retailers achieve the “threshold for excellence” on the annual Top 100 E-Retail Satisfaction Index from customer experience analytics firm
ForeSee
, with Amazon setting the standard.
Scores of 80 or higher on ForeSee’s 100-point scale are considered superior customer satisfaction performances. In 2010 and 2011, 28 websites achieved this distinction, while in 2009 only six websites cleared the mark. The Index in aggregate plateaus, scoring 78 for a third consecutive year.
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Posted in Marketing, Twitter
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Tagged Amazon, Apple, best practices, customer service, facebook, ForeSee Top 100 E-Retail Satisfaction Index, Internet/New Media, Netflix, Social Media, Studies, surveys, reports
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Cross-channel marketing is a mandate, not a luxury
By Allan Maurer
Sean Cook, CEO of ShopVisible and a participating speaker at the upcoming Digital Summit in Atlanta.
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Posted in Marketing
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Tagged best practices, cross-channel, Digital Devices, Digital Summit, integrated marketing, Internet/New Media, Sean Cook, Shopvisible, Social Media, tablets, Tech life/Culture
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Three steps to social media success for businesses
StreamSend
, an email marketing service provider suggests tha three steps can successfully guide businesses in creating social marketing campaigns that add new social “fans” and build relationships with existing fans.
“Businesses can now leverage the power of social media to create profitable relationships,” said Dan Forootan, president of StreamSend Email Marketing.
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ASI Lockers
ASI Lockers/Catalyst Marketing Communications, Inc
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Centurian
Centurian Group, LLC
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Coach Wayne Mazzoni/Indigo 6
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Miller & Stone Research, Inc
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Global Restaurant Marketing Group, LLC/ Einstein Noah Restaurant Group, Inc.
Email Marketing
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Victor Ortiz Landscaping
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EmailArts©
EmailArts©
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HeartMD Institute
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C&K Properties
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