We don’t cover a lot of financing stories these days, but here’s a company that has something interesting to sell.
InVision
, makesnew prototyping software that empowers web and mobile application designers to create simulations that look and behave exactly as the finished product will.
InVision has secured a $1.5 million seed round from several investors, most prominently FirstMark Capital, a leading venture capital firm based in New York City. The funding will be used to add further innovations to the product, support marketing efforts and grow a customer base of happy, satisfied users.
First launched in June of 2011, InVision’s user interface (UI) prototyping tool allows designers to easily create simulations of web and mobile applications that fully express their ideas before writing a single line of code. Its customers already include some big names such as Companies like Google, eBay, Zappos and Whole Foods, IBM, USA Today, and intuit.
Highly interactive product
The product is highly interactive, visually rich and user-friendly enabling designers to build screens using the design software of their choice. Designs can range from a simple black-and-white wireframe to a pixel-perfect, full-fidelity design.
The social and collaborative capabilities native to the platform, enable stakeholders to express feedback in real time and accelerates time-to-market because designers can market-test the software before it’s actually built.
“Most software prototyping tools on the market today give designers a fixed toolbox of low-fidelity widgets and components — making it difficult for the designer to provide clients with an accurate idea of what the finished product will look like, or for stakeholders to give meaningful feedback,” said Clark Valberg, co-founder of InVision.
“Our product is truly a game-changer and is positioned to revolutionize the software design process. The funding raised today will help us continue to attract new users, add new features and functionality desired by designers, and set a course for rapid growth.”
In the past, designers might gather feedback from a limited number of stakeholders. With InVision, any number of key decision-makers and archetypal end-users can engage with the prototype online, leave meaningful feedback and contribute to design iteration.
Because design is fully integrated with social, it widens the circle of people who can give feedback on business software, ensuring that the needs of all stakeholders are met — from executives and investors to end-users.
InVision has secured hundreds of customers and captured the attention of the industry. They’ve already collected some impressive testimonials such as these:
- “InVision is our new secret weapon. It’s completely changed our design process,” said Jessica Mah CEO of InDinero.
- “InVision has made our product & process significantly stronger. We can now easily take designs, turn them into functional prototypes, and get them user tested without wasting valuable dev resources. It’s irreplaceable,” said Greg Fulton, Senior Director of Product at AdRoll.
- “InVision does exactly what we wish it could do. We iterate quickly on feedback and turn new product ideas into final designs with almost no diversions,” shared Thomas Knoll, Co-Founder at LaunchRock’s.
So what do you think? Does this sound useful?
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