Category Archives: Marketing
Why did GM drop its Facebook advertising?
 On the eve of Facebook’s initial public offering (IPO), the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook.
WordStream Inc., a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network.
Continue reading →
Posted in Marketing
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Tagged ad formats, CTRs, facebook, Facebook advertising, General Motors, Google display network, Internet/New Media, IPO, Mark Zuckerberg, mobile, Studies, surveys, reports, Telecommunications, WordStream research
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Which cities have the most social media savvy businesses?
 Topping the list of most social small business cities in the U.S. on the just released Radius Social Small Business Report: San Francisco and Los Angeles, as West Coast cities overall ranked higher than their East Coast counterparts. New York ranked #7, while other major East Coast cities, such as Boston, and NC Research Triangle cities did not make the top 20.
Some of the other findings are surprising.
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Posted in Marketing, Twitter
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Tagged Buffalo, Charleston, Chicago, daily deals, Dallas/Ft. Worth, facebook, facebook pages, Foursquare check-ins, Grand Rapids, Groupon, infographic, Internet/New Media, Living Social, Los Angeles, MI, MN, New York, OK, Phoenix, Radius Social Small Business Report, Roschester, San Francisco, Seattle, SMBs, Social Media, Studies, surveys, reports, Tampa, Tech life/Culture, Washington, DC, WV
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Local mobile and online ad spending expected to double in five years
 According to BIA/Kelsey’s
Media Ad View reports
, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion.
BIA/Kelsey
, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives.
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Posted in Marketing
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Tagged analytics, BIA Kelsey, Internet/New Media, local ad spending report/forecast, mobile, Newspapers, Online, radio/TV, Studies, surveys, reports, Telecommunications
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Do you know how to reach the five types of digital moms?
A new study identifies 5 types of digital mom.
Digitally connected moms can be divided into five types, each with different spheres of influencers, motivations, and preferences when connecting and sharing with others via social networks.
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Posted in Marketing
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Tagged Digital Devices, digital moms, ecommerce, infographic, Internet/New Media, mobilizers, MWW Group, practical adopters, Studies, surveys, reports, Tech life/Culture, urban originals, wallflowers
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Google offers advertisers more value than Facebook (infographic)
With Facebook’s initial public offering (IPO) just around the corner, many are wondering if the company can live up to its enormous valuation of approximately $100 billion.
Accordingly, WordStream Inc., a provider of search engine marketing software and services, has released new research comparing the value of Facebook advertising to Google’s Display Network – the portion of Google’s advertising business that allows advertisers to place display ads on Google sites.
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Posted in Marketing
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Tagged AdWords, CPC, CTR, display network, Facebook advertising, Google, IPO, online advertising, targeting, Uncategorized, Webtrends report, WordStream
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Brands need to personalize interactions with consumers
 Consumers judge and behave toward brands in much the same way they do toward other people and social groups. That means that automating and outsourcing interactions with consumers is a bad idea.
So says
The Relational Capital Group
(RCG) in its ground-breaking brand research in collaboration with renowned social psychologists at Princeton University and University of Louvain has been published in the April 2012 edition of the Journal of Consumer Psychology.
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Posted in Marketing
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Tagged best practices, brand marketing, Dr. Susan Fiske, human perception study, Internet/New Media, Journal of Consumer Psychology, loyalty, Princeton University, Studies, surveys, reports, The Relational Capital Group, University of Louvain
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How big brands are taking Facebook marketing to the next level (infographic)
As Facebook heads toward what may be the most anticipated initial public offering ever, Socialbakers, a social media analytics firm, says the 900-million-plus member Facebook platform helps big brands penetrate emerging global markets.
Socialbakers’ analysis not only highlights the social network’s exploding international reach but also how the world’s biggest brands are tapping into the social economy to build international momentum.
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Posted in Marketing
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Tagged analytics, best practices, big brands, Brazil, Coca-Cola, Converese, emerging markets, facebook, France, Halls, India, infographic, Internet/New Media, IPO, Kraft, L'Oreal, Mexico, Nokia, Oreo, Phillipines, Red Bull, RXE, Socialbakers, sony, Studies, surveys, reports, Trident, Tuyrkey, U.S., UK
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Retailers see need for technology to stay relevant
 Retailers increasingly understand the need to make the store more relevant for today’s smarter, better-informed customers, but vast differences in how they plan on acting on that need, according to ”
The 2012 Retail Store: In Transition
” from Retail Systems Research.
The research is available for
free download
.
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Posted in Marketing, Technology
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Tagged Digital Devices, Internet/New Media, IT, locate & sell inventory, Retail Systems Research, Studies, surveys, reports, The 2012 Retail Store in Transition, workforce education
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Mobile phone, tablet chip markets poised for double digit growth
 The mobile handset, smartphone, and tablet chip markets have seen tremendous growth in the last 5 years, driven by innovative new products like Apple’s iPhone and iPad, and Google’s Android phones and tablets.
A new report from Global Information Inc. says the mobile phone and chip markets continue explosive growth as a result and are poised for double-digit growth through 2016.
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Posted in iPad, iPhone, Marketing
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Tagged android, Apple, Digital Devices, Google, mobile, Mobile phone and tablet chip markets, Near Field Communications, reports, Startups, Telecommunications
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Sales pros still prefer face-to-face and phone to social media contacts
 Social media technologies have re-shaped how we interact. But do they help salespeople sell?
Not according to the results of two surveys presented at the 2012 annual convention of the Southwestern Psychological Association in Oklahoma, City.
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Posted in Marketing
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Tagged analytics, Behavioral Sciences Research Press, best practices, Dallas, George W. Dudley, Internet/New Media, sales call reluctance, Social Media, social media and sales, Studies, surveys, reports, traditional vs. new media contacts, Trelitha R. Bryant, TX
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Project Name
Client Name
Work Performed
ASI Lockers
ASI Lockers/Catalyst Marketing Communications, Inc
Website Redesign
Project Name
Client Name
Work Performed
Centurian
Centurian Group, LLC
Corporate Website
Project Name
Client Name
Work Performed
Subway
Global Restaurant Marketing Group, LLC
Marketing Toolbox
Project Name
Client Name
Work Performed
Rafi Air Solutions
Rafi Air Solutions, Inc
Corporate Website & Branding
Project Name
Client Name
Work Performed
Rubber Ducky
Rubber Ducky, LLC
Restaurant Database
Project Name
Client Name
Work Performed
Wayne Mazzoni
Coach Wayne Mazzoni/Indigo 6
Personal Website
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Client Name
Work Performed
Luminencz
Miller & Stone Research, Inc
Website & Branding
Project Name
Client Name
Work Performed
Einstein/Noah
Global Restaurant Marketing Group, LLC/ Einstein Noah Restaurant Group, Inc.
Email Marketing
Project Name
Client Name
Work Performed
MeetMoi
MeetMoi/Indigo6
Mobile Website
Project Name
Client Name
Work Performed
Victor Ortiz Landscaping
Victor Ortiz Landscaping
Website
Project Name
Client Name
Work Performed
EmailArts©
EmailArts©
Website/Portal
Project Name
Client Name
Work Performed
HeartMD Institute
ADAM House
Medical Portal
Project Name
Client Name
Work Performed
C&K Properties
C&K Properties
Website
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