DNS, or Domain Name System, is the translation of a website or email’s human-friendly location name into a computer-friendly location name, or the website’s URL into an IP Address. Computers read locations by IP addresses. An example of an IP Address would be 22.214.171.124 for the website you are currently on. These addresses are always in the same numerical format and can be used to direct your internet browser to the files required to view a website. As the exclusive use of IP Addresses to access websites would be difficult, instead of typing in the IP Address, the DNS allowed you to enter in www.OptimumSystemsOnline.com which was then translated into the IP Address location.
Facebook has over 800 million active users and is still the most-visited Social Network. Even if your business is making use of other Social Media, you’re missing out on your biggest potential market if you aren’t using Facebook.
If you’re already on Facebook as a regular user, you can make a page specifically for your business.
Years ago, a website without Flash was considered archaic, but things change. Though it is visually interesting to incorporate moving imagery and text onto your website, it has many drawbacks that can actually work against your site.
Though it may appear that websites are developed with unlimited fonts and graphics, this is actually an illusion. There are only a handful of website-friendly fonts used by the online community, and for good reason: a unique font has a possibility of not being visible when viewed on certain computers.