The world of digital marketing changes rapidly. At OSO Web Studio we’re on top of these changes, working hard to ensure that we’re bringing the latest technologies and techniques to our client work. We bring advanced design applications, state-of-the-art programming applications, cutting edge web solutions and integrated marketing solutions to our clients. Our goal: to

The Stages of Building a Website

Saturday, 30 April 2016 by

If you’re starting a new business, chances are you’re also launching a new website. You might be asking yourself, “Do I really need a website?” The short answer is, “Yes.” See Does My Business Need a Website. You might also be asking yourself, “What goes into building a website?” Let’s take a look at the

Danbury Restaurant Week

Monday, 22 February 2016 by

We are glad to see so many local restaurants participate in the Danbury’s Restaurant Week. Here are some of our favorites: Square One Bar & Grill, Two Steps Downtown Grille/ Ciao! Catering and Events, Mima’s Meatballs and More, Zen Restaurant. Danbury Restaurant Week will run Feb 22-28, hope to see you there! This year, Danbury

I have a website, now what?

Thursday, 11 February 2016 by

So, you have a website now? Whether you are hosting on a free domain or have purchased your own it is important to have a game plan for what to do next. Sometimes it can be a bit daunting to start customizing a website, and even more frightening to begin adding content to it. Most

Many marketing agencies design web sites, but designing is not the same as programming a fully-functioning site. See “Web Designer vs. Web Developer.” Agencies often turn to web developers for help with the programming portion. That’s where companies, such as Optimum Systems Online (OSO), come in. Once a marketing firm creates the look, layout, and

From Danbury, CT to New York City, OSO is seeing the competition for online marketing getting fiercer every day. Lack of website traffic is one of the biggest issues we see facing small businesses who come to us for help throughout Fairfield and Westchester counties. Businesses owners are asking us, “How do I get more

Is Remarketing Right For Me?

Wednesday, 23 September 2015 by

Deciding Whether Or Not To Use This Effective Online Marketing Strategy What is remarketing? As discussed in our previous blog post, remarketing, also known as retargeting, is an effective online marketing technique used to track the behavior of visitors to your website. It’s an invaluable tool which enables website owners to reach out to visitors

What is Remarketing?

Friday, 31 July 2015 by

Also known as retargeting, remarketing is a tactic that lets you show ads to people who have visited your website before. When a person leaves your site without buying something, that person can be reminded later through relevant ads as they browse elsewhere around the internet. Retargeting can be incredibly successful and can dramatically increase

From social media to email newsletters, in the last few years, most companies have turned to online marketing techniques to promote their businesses. While social media has garnered most of the attention, email marketing is still the preferred advertising tool for most companies, and sources say it’s here to stay. A 2015 Marketing Report, which